Boots required on-going work creating and maintaining new content, whilst keeping the site fresh and current. Using the in-house CMS, and working with copywriters, a variety of web pages were designed and built for different sections of the Boots website including Beauty, Pharmacy & Health, Mother & Baby, Parenting Club and Advantage Card.
Using Adobe suite and always maintaining the focus on usability, we provided the end user with a satisfying experience.
Photoshop Creative, HTML/CSS, CMS, UI & UX
Working daily on the Boots website using their CMS, designing and building pages & assets for the main homepage. Assets ranged from new imagery for the main Hero panel through to secondary side panels.
Working alongside the design team, we designed & built the new Spring Campaign pages.
WebMD & Health information
A big overhaul was required for Health information & WebMD. A new clean, visual look was designed that needed implementation into the CMS.
Working alongside a developer adding JQuery to the pages & also having open discussions with account managers, a simple user journey was designed for the customer with this layout.
Worked alongside the mini club team, new web pages were built, incorporating newly shot videos and new slideshows with fresh photography to illustrate the new mini club content from Boots.
Advantage Card is a big sub-brand for Boots. The aesthetic look and functionality of the pages had a big refresh and implementation into the overall site.
Working daily on pages for Parenting Club, we created new freshly designed pages, presenting content in an easier, clearer way to digest for the end user.